NIKE FOOTBALL: GLOBAL CAMPAIGN FILM FOR THE DUTCH 2026 WORLD CUP KIT LAUNCH

“Football at its most radiant rises from the Netherlands”

Oranje Rising. Campaign for the Dutch 2026 World Cup NIKE FOOTBALL KIT LAUNCH

Massive thank you to the AMSTERDAM BERLIN TEAM FOR THE trust in bringing these films to life around the installation and launch. As lifelong Oranje fans, this one meant a lot, pulling it off within a 2,5-week turnaround and delivering in under 24 hours after the shoot.

High five to our all star crew, and to the KNVB team for the support and hospitality.

Starring Virgil van Dijk
Client Amsterdam Berlin
for Nike Football, KNVB, OnsOranje (Official Oranje IG channel)

Activation concept, creative direction, spatial design,
art direction and installation by Amsterdam Berlin

Content production by Avril 14th

Set build by The Set Company
Laser by laserfabrik GmbH

CONTENT KIT: SANTANI ORGANICS

As part of our enduring partnership with Amsterdam based start-up santani organics, here’s a first glimpse into the Santani world.

Shot in Barcelona, Stills from the content kit and product flight.

Credits
Creative Director: Tom Sibma
Producer: Itai Verhoeckx
Photography: Denise Valk
Concept & Production: Avril 14th Studios

Wardrobe
Lacoste (via Dijksman Communicatie)
Ray-Ban, Dior, Oakley, Emporio Armani, Dolce & Gabbana, Persol (via Hushhush Global)
Aya Label

Special thanks to Mas Grimosach

LAUNCH AVRIL 14tH STUDIOS!

Welcome to avril 14th!

Avril 14th is founded by Itai Verhoeckx, Itai is an Amsterdam based producer that learned production at one of Amsterdams leading production agencies Cake Film and Photography and after that started freelancing, working for many different agencies and brands over the past 7 years.

As freelancer he started to see how almost every agency and production house has had the same approach since ages in a world where the media mix is completely changed and brands have different content needs. While many creatives are struggling to adapt to the new reality, Itai gathered a group of like-minded creators and formed the collective behind Avril 14th to help brands and agencies navigate this new world of content creation. 

Read more on our plans and approach on the about page .
And make sure to check out the work! 

GOLDBAND MUSIC VIDEO “YOU&ME” PRODUCED BY ITAI VERHOECKX

ITAI VERHOECKX EXECUTIVE PRODUCED IN ASSOSCIATION WITH UNDERSCORE FILM AND UNISEXMANAGEMENT THIS FEVER DREAM AND MUSIC VIDEO FOR GOLDBAND. 

LINK

Director: Casimir Mulder
Director of photography: Sam Vis
An Underscore film production.

Creative direction: Luka Kueter – Unisex Management.
Executive producers: Willem Beelaerts van Blokland & Itai Verhoeckx
Producer: Kevin Fung
Junior producer: Rosita Safakisch
1st AD: Fabian van der Hulst
Assistant Director: Job Wolters